Tuesday, October 2, 2007

One McVideoGame, please...

An Italian videogame company infamous for creating un-PC computer games has created one which simulates running a fast-food restaurant. I don't know why this exists; to me it seems utterly bizzare.

Snip from the "Why This Game?" page — which includes a section entitled 'People who hate us,' with links to Naomi Klein's "No Logo" and Morgan Spurlock's "Supersize Me":

"For decades McDonald’s corporation has been heavily criticized for his negative impact on society and environment.There are inevitably some glitches in our activity: rainforest destruction, livelihood losses in the third world, desertification, precarization of working conditions, food poisoning and so on...

Denying all these well founded accusations would be impossible so we decided to create an online game to explain to young people that this is the price to pay in order to preserve our lifestyle.

We’ll continue on our way, with our well-known determination. Join us and have fun with us!

Ronald McDonald

The site and the game are produced by an Italian outfit called Molleindustria and, interestingly, it is CC-licensed. In the legal preamble to the game, the site states that "This game, site and the creators of them are in no way affiliated with McDonalds Corporation or its affiliates..."

The same company has also produced the rather absurd, somewhat gross Operation: PedoPriest, the description of which runs thus:

"Once again the Church is in the midst of controversies for the sexual abuses committed by the priests. The Vatican created a task force to prevent sinners from being captured and put on trial according to the secular states' laws. You have to control the operations: establish a code of silence and hide the scandal until the media attention moves elsewhere!"


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