Monday, October 1, 2007

Somewhere Over In Rainbows

Radiohead will be self-releasing their new album In Rainbows in nine days' time, allowing customers to choose how much they want to pay. You can pre-order the album in both digital form and as a lavishly-adorned ‘discbox’ (pictured below), featuring two heavyweight vinyl records, two compact discs, artwork and a coupon to download digital copies of the tracks. The digital download will comprise only the first CD/LP; the second discs are bonus material only available in physical form. Only the digital downloads are priced by the market; the discboxes are being made to order for £40 ($108 NZD).

By trusting consumers (and the market) well enough to set a reasonable price, and in publishing the ablum themselves, the band is essentially giving the entire record industry the fingers. Xeni Jardin of BoingBoing has lots more coverage, discussion and links: “Radiohead lets fans pick price for new album”; click the picture below to visit the site and pre-order the album.


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