Wednesday, October 17, 2007

Evolution

My final blog entry features an advertisement by Dove called "Evolution". Considering our recent focus on perceptions of beauty I thought this would be a nice way to close. This advert attempts to makes us feel guilty for coveting the plastic beauty of billboard models. The degree of mediation needed to create one still image is revealed in fast forward. This level of mediation extends far wider than the grounded context - this is the current norm for the pre-packaging of all new media products. Who is Dove to take such a moralistic stand anyway? Owned by the conglomerate Unilever, which also owns Lynx... Bom Chicka Wah Wah anyone?

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