My blog about... Hypermediacy, Remediation and well. General randomness :p
After reading some chapters off Bolter and Grusin’s book titled “Remediation” last semester it has sparked me into blog writing mode. Sigh…
Now I want to begin with just a short definition. Hypermediacy can be defined as a style of visual representation whose goal is to remind the viewer of the medium (Bolter, Grusin 8). ). Through this definition a part of hypermediacy is a visual representation, this is a key term because in order to have a text hypermediated it must be visual.
From this term of a hypermediated space I would like to turn my focus on all things in terms of digital spheres. What I mean by this is the different levels of communication on a system purely based on hypermediacy. And it is fair to state that the internet itself is a contested and never ending cycle of remediation through hypermediated texts and images. More so with the introduction of video’s especially the quickly accessible youtube videos made available through simple hotlinks or embedded on other websites has given rise to a huge insurgency of hypermediated spaces.
These are not static. But forever morphing and changing like Jean Baldrillard’s theory of the simulacrum. These hypermediated forms become fragmented to a degree of simulation. It is constructed differently every time it becomes remediated under a form of hypermediated website. I think hypermediacy is the backbone of the internet in general.
This may sound rather extreme. But the internet really does survive on a constant flow of information and images. Or else. It will. Simply not survive and become of any value to users of this forever changing medium. However my idea of hypermediacy and remediation is somewhat blurred between reality and the internet.
I see the internet as a way of compacting hypermediacy and remediation into a codified form, compact squashed into a machine or line. However in reality if we apply hypermediacy and remediation into something physical, in everyday life for example say… A theme park or circus we get hypermediacy and remediation in a physical sense we as people can see the events and objects in front of us it is not virtual it is as if all the physical items that make hypermediacy are blown up and scattered everywhere in a succession of images and sounds. This too is stimulating for us, except it occurs in everyday life.
This is perhaps why the internet has become such a powerful and strong medium. Because it has the ability to compact hypermediacy and remediation into a tight little package, users are almost passive to this concept. It is not overwhelming for modern minds as websites are increasingly designed with cluttered spaces of hyperlinks clickable images and active pop-ups of random information. Perhaps it is the influence of capitalism fuelling the need to target consumers.
Or more extremely it could be industrialisation which caused this high level of hypermediacy and remediation on the internet the idea of large and mass scale changes to society causing a clustered sensation which signifies the internet itself. Man made and unforgiving it is a landscape in which most of the worlds population are born into. Is that why the nature of the internet seems so familiar to us, is that why remediation is so important, to send us a subconscious set of ideologies that a hypermediated space is the norm and the fact that its natural and embedded within ourselves in both virtual and reality.
Who knows how the internet morphed into this form but what can be included with this blog entry is the fact that hypermediacy is about delivering a message and remediation. And this is the constant flow of the internet which is largely unoticed. But in trying to unravel this can cause a sprial effect on many different levels.
Now I want to begin with just a short definition. Hypermediacy can be defined as a style of visual representation whose goal is to remind the viewer of the medium (Bolter, Grusin 8). ). Through this definition a part of hypermediacy is a visual representation, this is a key term because in order to have a text hypermediated it must be visual.
From this term of a hypermediated space I would like to turn my focus on all things in terms of digital spheres. What I mean by this is the different levels of communication on a system purely based on hypermediacy. And it is fair to state that the internet itself is a contested and never ending cycle of remediation through hypermediated texts and images. More so with the introduction of video’s especially the quickly accessible youtube videos made available through simple hotlinks or embedded on other websites has given rise to a huge insurgency of hypermediated spaces.
These are not static. But forever morphing and changing like Jean Baldrillard’s theory of the simulacrum. These hypermediated forms become fragmented to a degree of simulation. It is constructed differently every time it becomes remediated under a form of hypermediated website. I think hypermediacy is the backbone of the internet in general.
This may sound rather extreme. But the internet really does survive on a constant flow of information and images. Or else. It will. Simply not survive and become of any value to users of this forever changing medium. However my idea of hypermediacy and remediation is somewhat blurred between reality and the internet.
I see the internet as a way of compacting hypermediacy and remediation into a codified form, compact squashed into a machine or line. However in reality if we apply hypermediacy and remediation into something physical, in everyday life for example say… A theme park or circus we get hypermediacy and remediation in a physical sense we as people can see the events and objects in front of us it is not virtual it is as if all the physical items that make hypermediacy are blown up and scattered everywhere in a succession of images and sounds. This too is stimulating for us, except it occurs in everyday life.
This is perhaps why the internet has become such a powerful and strong medium. Because it has the ability to compact hypermediacy and remediation into a tight little package, users are almost passive to this concept. It is not overwhelming for modern minds as websites are increasingly designed with cluttered spaces of hyperlinks clickable images and active pop-ups of random information. Perhaps it is the influence of capitalism fuelling the need to target consumers.
Or more extremely it could be industrialisation which caused this high level of hypermediacy and remediation on the internet the idea of large and mass scale changes to society causing a clustered sensation which signifies the internet itself. Man made and unforgiving it is a landscape in which most of the worlds population are born into. Is that why the nature of the internet seems so familiar to us, is that why remediation is so important, to send us a subconscious set of ideologies that a hypermediated space is the norm and the fact that its natural and embedded within ourselves in both virtual and reality.
Who knows how the internet morphed into this form but what can be included with this blog entry is the fact that hypermediacy is about delivering a message and remediation. And this is the constant flow of the internet which is largely unoticed. But in trying to unravel this can cause a sprial effect on many different levels.
posted by Mediation Matt WONG at 12:27 PM
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